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Reflecting and celebrating a new partnership, direction and culture, the Vanta Group name and brand positions the organization as distinguished, progressive and reputable.
For any questions regarding the application of the brand, please contact:
Nancy Boer, Office Manager
nancy@vanta.ca | T. 780 429 9234
Ross Langford, Partner
ross@vanta.ca | T. 780 669 6636
1900. 10104 — 103 Avenue, Edmonton, Alberta T5J 0H8
Visit our website at vanta.ca
The primary logo is symbolic of the reputable yet progressive stance Vanta Group employs for its clients. The mark’s bold, distinguished quality is balanced by its contemporary edge.
The strength of the Vanta Group identity lies in its versatility. It was designed with a number of applications and mediums in mind.
The Vanta Group primary logo should be present on all communications, marketing and brand materials.
To ensure consistency, reproduce the logo only as indicated by the following guidelines. The logo must also appear clearly and in the specified colours.
The Vanta icon and wordmark come together to form the primary logo. For brand consistency, it is important to use the following logos correctly.
Either the black or brass coloured logo can be used on light backgrounds. There is also a reverse coloured logo for use on dark backgrounds. In the event that materials must be printed in black and white, the black coloured logo should be used.
The Vanta Group icon is available separate from the wordmark. Use your discretion when choosing between the various versions, so long as you follow the identity standards correctly. Both the wordmark and icon may be separated in layout, but should both be present on all materials.
Either the black or brass coloured icon can be used on light backgrounds. There is also a reverse coloured icon for use on dark backgrounds. In the event that materials must be printed in black and white, the black coloured icon should be used.
The Vanta Group wordmark is available separate from the icon. Use your discretion when choosing between the various versions, so long as you follow the identity standards correctly. Both the wordmark and icon may be separated in layout, but should both be present on all materials.
Either the black or brass coloured wordmark can be used on light backgrounds. There is also a reverse coloured wordmark for use on dark backgrounds. In the event that materials must be printed in black and white, the black coloured wordmark should be used.
Always maintain the minimum clear space around the Vanta Group logo. The minimum protective space is X, where X is equal to half the width of the icon. This space is required around all sides of the logo – including background edges and trims.
MINIMUM SIZE
Minimum size refers to the smallest at which the logo may be reproduced to ensure its legibility.
Vanta Group is represented in two (2) principal colours. Each of the colours has a corresponding Pantone® value, a four-colour process (CMYK) breakdown, a screen equivalent (RGB) and a Hex value specifically for online use.
These colours are important to the brand identity system and must never be adjusted.
PRIMARY COLOUR BLACK
Pantone® Black 6 C75 M68 Y6 K90 | R0 G0 B0 | #111821
PRIMARY COLOUR BRASS
Pantone® 875C C37 M53 Y73 K17 | R146 G109 B77 | #906d4f
COLOUR SHADES
Shade 1 (Dark) C74 M63 Y55 K45 | R57 G63 B69 | #353f47
Shade 2 C62 M50 Y45 K16 | R101 G107 B113 | #656b71
Shade 3 C44 M35 Y33 K1 | R151 G153 B156 | #94989d
Shade 4 (Light) C20 M16 Y15 K0 | R203 G203 B205 | #cacacc
COLOUR SHADES
Shade 1 (Dark) C35 M44 Y57 K6 | R165 G136 B112 | #a4876f
Shade 2 C27 M33 Y42 K1 | R190 G165 B145 | #bca492
Shade 3 C 17 M 21 Y 26 K 0 | R211 G194 B181 | #d1c1b3
Shade 4 (Light) C7 M10 Y12 K0 | R234 G224 B216 | #e6e0d9
SECONDARY HIGHLIGHTS
Shades and secondary highlights are only to be used on brand materials, when more than the two primary colours are required (ex. graphs or charts). These colours should not be used on main communications, marketing and brand materials.
C15 M32 Y66 K0 | R217 G173 B108 | #d9ad6c
C15 M20 Y40 K0 | R217 G197 B159 | #d9c59f
C43 M46 Y69 K16 | R136 G117 B86 | #887556
C27 M33 Y42 K1 | R190 G165 B145 | #bca492
The following two (2) typefaces should be used for all Vanta Group print applications. The use of these typefaces will maintain a consistent and cohesive appearance on all materials.
Harfang Book should be used for all headlines.
Overpass Regular should be used for all supporting copy including subheadlines. Font variants include alternate weights and oblique.
Type should be set in the Vanta black colour (PANTONE® BLACK 6) on light backgrounds and the Vanta brass colour (PANTONE® 875C) on dark backgrounds. In greyscale applications, type should be set in black.
This typeface can be purchased and downloaded at typekit.com/fonts/harfang
This typeface can be downloaded for free at fonts.google.com/specimen/Overpass
The following two (2) typefaces can be used internally for Vanta Group office template applications (ex. presentations, report and letterhead documents). These typefaces should not be used on main communications, marketing and brand materials.
PT Serif Regular can be used as a substitute for all headlines.
Lato Regular can be used as a substitute for all supporting copy including subheadlines. Font variants include alternate weights and oblique.
Type should be set in the Vanta black colour (PANTONE® BLACK 6) on light backgrounds and the Vanta brass colour (PANTONE® 875C) on dark backgrounds. In greyscale applications, type should be set in black.
This typeface can be downloaded for free at fonts.google.com/specimen/PT+Serif
This typeface can be downloaded for free at fonts.google.com/specimen/Lato
When working with PC (Windows system) desktop communication media, such as Word™ or other Office™ templates where the above typefaces are not available, the fonts listed below can be used in place. These typefaces should not be used on main communications, marketing and brand materials.
This resource is meant to guide copy and messaging decisions for Vanta Group. With any type of communication, you can scan this document and use it to guide and inspire copy decisions based on the audience. Any detailed or specific messages about products or services can be infused with or inspired by these brand ideals.
Download the messaging matrix as a pdf
The Vanta Group letterhead template is available for all internal team members’ use. Styles are set within the document and must remain adhered to, including layout, spacing, typography and colour.
Download the letterhead template as a word document
Download the CV letterhead template as a word document
The Vanta Group report template is available for all internal team members’ use. Styles are set within the document and must remain adhered to, including layout, spacing, typography and colour.
Download the report template as a word document
The Vanta Group presentation template is available for all internal team members’ use. Styles are set within the document and must remain adhered to, including layout, spacing, typography and colour.
Download the report template as a powerpoint document
The Vanta Group email signature template is available for all internal team members. Individuals can access the email signature builder, fill out their required information and it will generate a signature that meets brand standards.
Access the email signature generator and instructions at vanta.ca/esignature/builder/
